The initial brief:

    To promote the assets of a region of unspoilt beauty in the south of Mauritius.

    To participate in the development of a new territorial brand.

    To collaborate with a super team from the OXO agency.

… That’s all it took to convince us to work on the Bel Ombre brand. Lamer. Later. Lavi.

OXO brought a global approach with them when they called on the services of In Other Words. We defined the editorial dimension of the brand using an identity document that was provided to the communication teams at Rogers Hospitality. The challenge was to convey the brand’s authenticity and commitment to sustainable engagement with the region and its communities, while promoting its commercial strengths to an international target audience.

We are happy to have supported the creation of a creative and committed brand that has great ambitions for future development.

Bel Ombre. Lamer. Later. Lavi.

The second stage of the project, the creation of texts for Bel Ombre’s website, was not an easy task… having written the content of its seven sections and forty or so pages, we can certainly say that Bel Ombre’s domain holds no more secrets for us!

Is developing the editorial identity of your brand one of your goals? This is a key task when it comes to getting the most effective message across to your audience. Write to us if you’d like to discuss your objectives over a cup of coffee!

To discover our other projects, visit our portfolio.