Gift.mu is a new Mauritian platform that sells digital gift cards.
Ahead of its launch, In Other Words created a communications strategy for the brand, based on extensive market research and comparator analysis.
We also advised Gift.mu on the structure of the website, created various communication documents (press releases, newsletters, e-mails…) and carried out press relations work.
Finally, we manage Gift.mu’s social media presence in both English and French.
Browse Gift.mu’s website and follow them on Facebook and Instagram!