When events startup Wheel & Barrow started rethinking their offer and market positioning, they called on In Other Words to create a new editorial identity.

We carried out market research, drew up an editorial charter and defined the company’s mission, values and vision. Based on that, we created Wheel & Barrow’s unique brand manifesto and personality – helping them stand out from their competitors in the Mauritian events industry.

We love helping companies define their editorial strategy! Find out more about our expertise.